Business owner, educator, coach, and student. Curious, passionate, always learning and growing.
Business can be hard. But armed with the right knowledge, support and a clear direction, big dreams can be achieved.
To feel incredibly confident, clear and capable to take the right action to grow your business.
hey there!

I'm Kim Skilton


Global Award Winning Marketer with a passion for blending art and science to create great marketing.

I’m here to shake up your knowledge and approach to marketing — giving you the tools and know-how to make smarter and more profitable marketing decisions.

With 15 years corporate experience for leading brands including Accor, Air New Zealand, Virgin, Velocity and Flight Centre, I have been responsible for creating and executing multi-million dollar brand campaigns and tactical retail campaigns. 

During my time with Flight Centre, I was awarded Global Marketer of the Year and was lucky enough to enjoy "Global Ball" in Barcelona with guest of honour Richard Branson.  Prior to that, I was very fortunate to be the Marketing lead on Virgin’s global launch of their frequent flyer program, Velocity.  During my time with Virgin, I was also given the great honour and opportunity to launch the Virgin brand into the South Pacific skies of New Zealand and Fiji.  So many great memories along with many great friendships and achievements made along the way.

In 2015, I started What Matters Marketing where I have spent over 7 years working with small to medium sized businesses to accelerate their growth.  From achieving a 26% year on year increase in sales for an established e-commerce business, to setting the brand strategy for a female travel company start up, to delivering a strategic partnership for a work wear brand and a V8 racing team, I have gained enormous depth and breadth of marketing experience that my clients can tap into to set the right strategy for their business.

Now, I'd love to help you achieve your goals!

Taking all that I have learnt from over 15 years working for some of the worlds leading brands and combining it with what I've achieved for small to medium businesses over the past 7 years, I'm here to work alongside you to give a clear roadmap to sustainable success.