MARKETING | The lifeblood of any business


Plan To Prosper 

A marketing program designed for business owners who are ready to transform their marketing from boring to brilliant, and walk away with a rock solid marketing strategy and action plan that can be implemented immediately.

Are you ready to grow your business with clarity & confidence?

SAVE $300! BLACK FRIDAY SALE closing in:










Marketing is the lifeblood of any business...

but it can also be one of the biggest challenges for any business owner.

I get it. You love your business (well most of the time), but when it comes to business strategy, a supporting marketing strategy along with marketing tactics and metrics, you find it can all be rather overwhelming!

 Is this you?
  • You know the value of a strong brand but you really need to clarify your brand positioning so you can let your YOUniqueness shine in a crowded market
  • You're struggling to attract new customers and therefore not hitting your ideal revenue goals
  • You’re not sure where to invest your marketing dollars so you either spend in the wrong places or don't spend at all which is limiting your growth

  •  You're plain tired of wasting so much time and money on marketing that doesn't work

You just want a clear plan that you can confidently implement and manage that will deliver the success you know you're so very capable of.

I've got some great news! 

It doesn’t have to be that way.

Imagine how it would feel to…

✔️ Know you’ve created a killer brand that is meaningful to your ideal customer, that will cut through all the noise in the market, and is underpinned by your vision and purpose

✔️ Wake up each and every day with a plan giving you 100% clarity on what you need to do to reach your goals

✔️ Have access to incredible training, tools and templates to power your business forward

✔️ Have the support and encouragement of an experienced, hands-on modern marketer and business owner

Does that sound like what you need?


Plan To Prosper 

A 3 month, results focussed, program where you’ll learn how to boost your business through brilliant marketing based on a killer brand and a well thought-out strategic action plan aligned to your business goals.

Benefit from my 25+ years of marketing experience and know-how so that you can fast track your success, without the overwhelm.  And instead, grow with focus, confidence and a sense of calm.



By the end of the this program, you will walk away with: 

✔️ A unique and captivating brand positioning & brand playbook

✔️ Detailed and insightful customer personas

✔️ A content plan built upon key messaging that drives an emotional connection with your ideal customer

✔️ Key metrics to track and drive further business success

✔️ A robust action plan that’s aligned to your specific business goals

And you'll have a comprehensive education and understanding of Marketing - a skill (and framework) that you can use for your entire business life! 

Meet your Mentor

Hi, I'm Kim

It's great to have you here!

I’m a business loving business owner with 25+ years in sales and marketing, and I'm here to help you get clear and confident on how best to grow your business.

Giving you the framework, tools and know-how to make smarter and more profitable marketing decisions.

Earning my stripes in the corporate world I have enjoyed great success with leading brands, including the global launch of Virgin Australia's frequent flyer program - Velocity and during my time with the Flight Centre Travel Group I was awarded Global Marketer of the Year.

Back in 2015, I started my own business, What Matters Marketing, where I have had the pleasure of working as a Marketing Mentor & Strategist for small to medium sized businesses across a range of industries helping them to accelerate their growth through sustainable modern marketing practices. 

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Marketing Coach Kim Skilton

Here's what you get inside the program:

  • 24/7 access to 12 step by step modules that are the fundamental building blocks to creating a brilliant Brand and strategic Marketing Action Plan that will fast track your success (& benefit you for life!)
  • 1hr coaching call with me each week during the 12 week program
  • Dedicated Facebook Group just for Plan To Prosper participants
  • Accountability buddy and cheerleader 
  • Access to bonus marketing materials and templates
  • Access to my network of experts
  • Opportunity to be featured on the What Matters Marketing Podcast (launching June 2023)
Let's take a closer look into each module...

Create a captivating Brand

Understand what it takes to create a captivating brand and why it is so important for your success.

Determine & Define Your Why

Identify your purpose, vision, mission, and values to build a brand with a strong foundation.

Identify your ideal Customer

Understand who your ideal customer is and get clear on who you want to attract more of.

Conduct a Competitor Analysis

Take a deep dive into similarities and differences. Look for opportunities on how you can be different.

Develop your key messages

Articulate your value proposition and key messaging to help tell a consistent brand story that sets you apart.

Conduct a brand audit

Undertake a brand audit to update your branding to align with your refreshed and strategic approach. 

Set your measurable goals

Be clear on your business goals and determine the required marketing goals that will set you on your pathway to achievement.

The right marketing tactics

Now that you know your goals, let’s determine the Marketing Tactics that you need to get you there.

Establish your marketing metrics

With your tactics determined, it's time to understand what to measure and how to track them.

Create your Marketing Action Plan

It's time to MAP it out!  You will create a Marketing Action Plan (M.A.P) detailing your marketing activity that supports your goals.

Finalise & Implement

CONGRATULATIONS 🥳  You're now ready to execute your Marketing Action Plan and measure your success.

You should join me for this experience if:

  • You're an action taker. Motivated to learn and up-level your business acumen. You're ready to do the work knowing that it will lead you to success and arm with you knowledge that will last a life time.

  • You recognise that marketing is an absolutely critical skill that you need to know to grow your business, and you’re hungry to master it.

  • You’re seeking accountability and connection with someone, who like you, is also a business owner ‘doing all of the things’ and understands what it takes to build a business.

What People Are Saying

Frequently Asked Questions

My money-back guarantee

Try this program for 14 days, risk-free

It’s really important to me that you feel safe and confident making this investment, and so because of that I offer a money back guarantee.

What does this mean exactly? It means that you are able to access a refund within 14 days of the official commencement of the program. You simply need to demonstrate that you have completed the first module videos and workbook in Kajabi (the training platform you will have access to).

Your Investment

Choose your payment plan:

Pay in Full

NOW $999

Save $300 | Normally $1297

Upfront payment in Australian Dollars.


3 payments


Save $300 | Normally $499

.3 monthly instalments in Australian Dollars.

A final note from me

Know this: I know just how hard it is to run your own business and be challenged every single day with where to put your focus.   That’s why I know, speaking from first hand experience, that when you have a marketing strategy and action plan clearly mapped out, you know exactly what to focus on, and what actions to take that will shift the needle.

This program has been designed specifically for you and will arm you with the knowledge, tools and roadmap to get you where you want to go.

Do you want to spend another few months (read: years!) trying to "figure it out" or get clarity and be able to confidently take marketing action TODAY?

Learn a lifelong business skill and get confident at marketing your business now.

Let's do this!