#4 Effective Marketing in a Cookieless world

What does the end of the cookie mean for your business?

In this episode of the What Matters Marketing podcast we take a deep dive into:

The impacts of a cookieless world

  • What is a cookie
  • What is third party, second party and first party data 
  • Why is third party data being removed 
  • How you can ensure you’re collecting relevant first party data
  • How to use first party data in your marketing

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